Saturday, August 29, 2009

A Lesson In Transitioning Service Retail from Online to Physical Space



Mission Bicycle Company

Retail Experience by Adaptive Path
Architecture by Grayscale
d Design Collective
Web Design by Chapter Three

Rarely do I see such a seamless transition from the online to the in-store retail experience.Mission Bicycle is a custom fix-gear bicycle shop located on Valencia Street in San Francisco.

Website design by Chapter Three

"I had already heard about Mission Bicycle’s innovative model of selling fixed gear bikes online and was intrigued to hear about the company’s next step: opening up a retail shop that would challenge pretty much every convention in bicycle retail. What Mission Bicycle wanted to do was exactly in line with a few ideas that I had with some friends while in grad school"- Henning Fischer of Adaptive Path.

image source www.dezeen.com

image and copyright mission bicycle company

"Mission Bicycle's Zack Rosen, CEO partnered with Grayscaled to design the interior space and Adaptive Path to develop product selection and purchase experience and signage system. The store opened in May 2009 resulting in a 50%+ net increase in bicycle sales for the company"-Henning Fischer.

image source www.dezeen.com

Mission Bicycle Retail Experience from Adaptive Path on Vimeo.


I highly recommend taking a look at the three company's that partnered to make Mission Bike brand experience. Adaptive Path designs consumer experiences for a variety of products and services, not to mention their experience designers produce great design literature and essay's most of which are free through their blog. Chapter Three is a full-service open-source consultancy and experts at designing great websites and deploying them.
- from their webpage here.

image source www.dezeen.com

image source www.dezeen.com

image source www.dezeen.com

Mission Bicycle is located at 766 Valencia St.

1 comment:

k.jasinski said...

It is a cool place, the best part is that they are a bike shop, not a bike repair shop. You can only buy bikes and bike parts there. Small, honest, and classy, it has a fitting location in the trendy Mission on Valencia.